HOW TO SELL YOUR PROPERTY & GET THE BEST PRICE

First impressions count! Get your house ready for viewings and try to appeal to your target audience and start clearing and de-cluttering. Reports suggest that a house rid of personal belongings is more appealing to potential homebuyers.

Mallorca home buyers usually spend as little as 15 minutes on a property viewing, largely looking for cosmetic defects, and will take a mental snap shot to analyse later. You want them to see your house in the best possible light. This is not to say you have to make any major changes, or embark on a total reformation, but a few small tweaks will go a long way towards making your home look as good as it can... Make sure your property is clean and tidy. It is often a good idea to clear it of overly personal objects, and if necessary give it a fresh coat of paint, in white or neutral tones, which will make it more inviting and add to the sense of space.

Saves you valuable time

Anyone interested in buying a property will want to visit it first and the property will usually receive many viewing requests before you find a buyer.

Real estate agents are responsible for arranging property visits with their clients, and can offer more flexible hours, which allows the interested parties greater freedom of choice. In this way sellers do not need to spend all day attending phone calls and organizing appointments. The availability and immediacy to meet the needs of the customer is essential to successfully achieving the sale of a property.

Our real estate agents will arrange viewings with potential buyers and accompany them to the house to show them around. They will always contact you in advance to check and ascertain the time and date are suitable and give you ample warning, so you can clear away belongings, etc. In addition, the real estate agent will be able to assuage any doubts the potential buyer may have and guide him/her throughout the buying process.

A highly qualified and professional sales team

There are many aspects to be taken into account when you sell a property; In general, it is a long and expensive process, with the occasional unexpected obstacle or difficulty along the way, which only a real professional will know how to solve effectively – and this is often the key to a successful sale. Your agent will also deal with legal issues arising from the purchase process and will help you gather all the necessary documentation.

Buying a property is without doubt one of the most important decisions you are likely to make and it can be difficult to take that first step, so working alongside a real estate professional can be a great help. The buyer is much more comfortable and relaxed when represented by a reputed real estate agency. It is worth noting that a foreign buyer won’t be as familiar with the purchase process or the legal aspects of buying a property abroad and will go to the real estate agencies in search of property advice when making a decision of this magnitude.

Real estate market know-how

Real estate agencies are obviously those who know the property market best. Given that one of the main concerns of selling your home is to set the right sales price, counting on the help and advice of a good professional you can trust is essential. Real estate companies hold valuable market information and can differentiate between offer prices and real sale prices. Thorough knowledge and the ability to set a sales price that is in keeping with the reality of the current real estate market is key to a successful sale.

Successful negotiating skills

Not anyone can successfully negotiate a sale. Professional real estate agents do so on a daily basis however, and are adept and accustomed to doing so. They have in-depth knowledge of both the buyer and seller and their negotiating skills and experience are essential to successfully closing a sale.

Access to the right buyer

Real estate agencies have extensive portfolios of national and international clients and investors, providing a wider audience to your property with a wider audience and allowing it to reach a larger range of potential buyers.

A wealth of marketing tools

The real estate market is more demanding every day – Demand is high, but there are also a lot of properties on offer – Real estate agencies work on many channels and with a wide variety of publishing tools and know where and how to advertise a property to attract the largest amount of interested parties. They have their own webpages, they advertise their properties on specialized real estate portals and on social media, they invest in professional photography, etc.

First of all, decide how many agencies you want to use, whether you want to choose one sole agency for an exclusive sale or multiple agencies and widen your range. Giving exclusivity to one sole agency will lend more exclusivity to your property, but in that case you will have to make sure you select the best. Look for the most active agent in the area! Look for homes with sold signs and check who is selling them, or with changing window displays in agency offices, these are clues to help you see who is getting properties sold in the area.

Homeowners often ignore the real benefits of selling their properties exclusively through one sole agency. Some of these advantages are:

• The property agent commits in writing.
• Reduced fees. The agent’s commission fee will usually be lower when you agree to sell your property exclusively, which translates as money saving for the seller.
• A more personalised and high quality service, focused primarily on getting the best possible sales price.
• A much more active marketing plan. Real estate agencies invest significantly more funds in advertising properties they hold exclusive sales rights to. They dedicate more money and time to promoting and selling their exclusive properties. The agent will invest all his/her effort into selling the property, as they know their work will be rewarded.
• The property owner saves time and effort, by having a single intermediary and representative to defend his/her interest.
• Greater transparency, the agent doesn’t hide information, on the contrary, it’s interested in publicising your property to a wider audience as possible.
• The real estate agency can share the property it has exclusively with other real estate agencies it trusts, thus gaining greater diffusion for your home.

Working with several real estate agencies at once...

If I work with lots of property agents, I’ll sell my house in less time” – “If my property is advertised in all the real estate agencies it will be much more visible and will sell more quickly”.

We have probably all thought this at some point, but if you really want to sell your home you are making a terrible mistake. Having your property advertised with too many agencies will burn it, which is to say that the potential buyer will see your home listed in so many agency windows that he/she will think there is something wrong with it. Thus it will take longer to sell and potential buyers will dwindle, which can also affect the final selling price.

Therefore, in order to sell your home in a definite period of time for the best possible price we always recommend you get advised by one sole agency (or no more than two) at all times.